Don't Be Silent About Smoking | TalkToYourPatients.org
The Don't Be Silent About Smoking campaign was originally launched
in February 2008 with ads appearing in medical journals and websites,
magazines and newspapers across New York State. The ads featured
striking images of healthcare providers with their mouths stitched
or taped shut to dramatize the importance of clinicians talking
to their patients about smoking.
The campaign was unusually successful in reaching and getting
the attention of busy doctors, nurse practitioners, and physician
assistants. Those who had seen the ads were significantly more
likely to ask patients about tobacco use, assess readiness to
quit, advise patients to quit, and provide pharmacotherapy.
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